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ABOUT : OVERVIEW
At Relona we develop innovations in Internet technology, marketplaces, and information systems.
Relona is a privately funded technology startup with headquarters in Nashua, New Hampshire, USA and R&D in Bangalore, India.
Overview of Innovations:
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INCREASE CLICK-THROUGH RATES OF AVERTISEMENTS
Relona's multi-location advertisement technology can increase the click-through rates of advertisements by a factor of 2x or 3x.
Currently when users scroll through a web-page from top to bottom, they see any particular instance of an advertisement only once. As they scroll, the advertisement appears for a brief period within the browser window, and then it subsequently disappears off the top of the browser window as the user continues to scroll.
Relona has developed technology that allows any particular instance of an advertisement to appear in multiple-locations on a web-page. This means that as users scroll through a page from top to bottom, they will encounter the advertisement multiple times. Since the user sees the advertisement multiple times, the click through rates will be higher.
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USER-FRIENDLY ANTI-PIRACY SYSTEM
Relona has developed an anti-piracy system that is completely invisible to legitimate users, yet it prevents use of illegal copies of software.
Current technologies are based on hardware activation which binds the software or media to a physical device. Once media is bound to a device, it becomes difficult to transfer it from one device to another - especially in situations where the device has failed and it cannot go through a process of "de-activation".
Relona's anti-piracy technology solves such problems. Software and other digital goods may be freely transferred from one device to another. But the system automatically detects and blocks pirated copies. Learn More... |
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WEB SEARCH ALGORITHM THAT IMPROVES ACCURACY
Comparison studies indicate that Relona's search algorithm can help Google, Yahoo, MSN-Live and Ask.com produce more accurate results.
Improvements in relevance can have a strong effect on a search-engine's market-cap. For example, Google’s market-cap in October 2010 was over $170 billion while Yahoo’s market-cap was $19 billion. The difference of $150 billion was largely due to the superiority of Google’s search algorithm. Relona’s technology can help search-engines strengthen their position by improving the quality of their results.
Relona has partnered with Yahoo to measure the exact benefits that this technology brings to existing search-engines. Learn More... |
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